Richard Roepers Response to the Dove ad Campaign Essay

Richard Roepers answer to the Dove ad Campaign - Essay ExampleBy using the palpable woman quite an than the slim and shaped woman, in the advertisement was a different dimension of beauty in the real woman. The traditional believe about a splendiferous woman is one who is slim and has a course and those who are different are regarded as ugly, plump or unattractive. Richard Roeper, a famous columnist, developed a criticism of the Dove ad Campaign and suggested that the whole issue was a bad and a thieving(prenominal) and hypocritical idea. This essay supports the idea of Roeper that the Dove ad Campaign was unsettling and unsubstantiated. The Dove ad campaign was launched minor after a research that showed that only 4% of women were bold enough to regard themselves as beautiful in public. The low percentage shows that women have developed an inferior regard of themselves and that this has undermined their public confidence. The launch of this impertinent see of a beautiful wo man was aimed at bringing about a new image of the women as part of the responsibility of the media to model the beliefs of the society. From this point of view, this campaign was part of the medias effort to diverge the idea of the people concerning the beauty of a woman. In this campaign, Unilever printed the images of the average woman and defined this as beauty, images that to the highest degree men regarded as rather plump and shapeless (Tavris 209-241).