Computer Direct-Sellers :: Internet Technology Essays

Computer Direct-SellersComputers and computer sales have evolved promptly over the past few decades. Purchasing computers no longer has to get an intermediate sales person. You can order your computer direct from the manufacturing argument through the Internet. Although there argon many computer direct mete outers, I am analyzing three of their wind vane locates, Dell, IBM and Gateway. I chose these based on their similarities. They be all large manufacturers that ingestion Intel processors and they allow the buyer to select the precise specifications of the computer they wish to purchase.The first thing I would like to equate is the overall appearance of the vane pages. It is important because this is how customers receive their first impression. in all three web sites are attractive and have good use of color and enactments. The home pages contain many links but not enough to be overwhelming. The sites do not contain any after-school(prenominal) ads or ann oying pop ups to distract viewers.All three companies sell computers for home, small and large business, industry, government and education. Although they do sell to all distinct types of purchasers, each appears to be targeting a antithetic audience. Gateways site has a large picture that would likely appeal to the common person. The web sites home page alternates the use of three different pictures. One picture is of a person holding a notebook computer and refers to the notebook as a friend. Another picture shows a man sitting on the floor working on the notebook. The pictures on Gateways web site all contain notebooks and are showing the use of computers beyond the normal business setting. The last picture is of a man outside and refers to the office as a demesne of mind.Dell appeals to those looking for personal computers but focuses more(prenominal) on the business world. Their home page contains dickens pictures at a time hotshot with people and matchless of a product. These pictures change consistently when you return to the web site, most are pictures are of business or professional setting. For example, one picture portrays Dell as a way to expand a strategic partnership. IBMs main target is industry. It provides services the other two web sites do not offer. This web site is focused more on these services rather than their products.