Operational Management at Mcdonald Essay

One aspect of facilities layout for McDonalds is that when customers dumbfound into the building, they line up in angiotensin converting enzyme of several lines and wait to be served. In contrast, customers at Wendys argon asked to stand in one line that snakes around the front of the counter and to wait for a boniface to become available.a) What is the rationale for each surface?b) Which approach do you prefer from (1) a customers placement and (2) managements perspective? Explain.ARationale for McDonald approachMcDonalds success had been built on four pillars limited menu, fresh victuals, fast service and affordable price. pictorial competition and demands for a wider menu drive-through and sit-down meals encouraged the fast food giant to customize result variety without hampering the efficacy of its supply chain. McDonalds using up assembly line procedures in their kitchen for mass production so as to keep prices low. Speed, service and cleanliness is one of the critica l success factors of the business. Lining up in one of the several lines tied into McDonalds capability literary argument on speedy service, efficiency and good customer service.Each module at McDonald is trained to change roles within shifts and this makes resource management during rosiness and off peak hours manageable. At all time there is complete staff on hand to take care of business and boilersuit effectiveness is improved Drawback to this approach includes huge rental space to hold up large operational facility. It could also become very costly on staff training. Workforce productivity are not usually link up to the number of staff bleeding on a task, and productivity edition may tilt negatively for McDonalds on this. Operating cost are very high and un little this is well managed, it may not necessarily be profitable. Rational for Wendys approachThe rationale for Wendys old fashion hamburgers could be traced to the history of unsuccessful attempts to outperform th e competition which created the low write structure. Wendys headquarters shifted to Dublin after a merger with Triac, Arbys parent company and the very conservative style of European business. social organization of business is very simple and easier to manage it does not envisage lots suppuration and cater mainly for the bottom line. It exit require less space and resources to manage. Also less inventory and therefore less run cost, however this will also impact on profitability. Drawback to this approach includes disorganised premises during peak hours, unsatisfied customers due to longer wait times for service. Wendy at some point was also suspect for cleanliness and this approach would convey more than to the problem.Managers PerspectiveThe two approaches shows different business and strategic objectives. McDonald approach depicts a growth oriented organisation that wants to create market sureness in the sector. Wendy concentrates on its core traditional product, so that those who appreciate the product will be kept in the customer chain. The McDonalds style will require acquisition of new business skills and technology maculation Wendy traditional styles will require less technology. Looking at the management styles, McDonalds is self-possessed to remain the leader in the food chain industry with parsimoniousness on their supply chain system and product differentiation methods. McDonalds work with farmers to ensure that produce are sized right and grow to specification, while Wendy concentrates mostly on the beef. With these different styles, McDonalds will be my preference for growth and bottom line. Wendy cannot compare to Mac in the business because more and more happy customers are trooping to Mac for what they see as 21 coke improvements.