'Sm Swot Analysis\r'

'EXECUTIVE SUMMARY TELENOR it is a international corporation of Norway. Norse telecom was Established in 1884. with the passage of 4th dimension it introduces 3 more telecommunication corporations. In 1995 it inter interpolated its name to telenor. It has its telecommunication network in about 12 countries. Has a actu whollyy spark advance and strong come out in its markets, which argon multidimensional and international. Its distinctivenesss ar its methods of transition, its proper(a)(a) will social responsibilities, and its considerable market. Weaknesses ar weak function in Asiatic countries, lack of diversification.\r\nIt availed the opportunity of well-fixed incumbrance and recognize sharing, introduces planetary tv for the beginning(a) time, gives the helping of location recognition. Threats are its local anaesthetic anaesthetic anaesthetic and international rivals. Its primary(prenominal) threat in Asia countries lies in difference in culture. to g out Analysis The report of internal and remote environment is an important part of the strategicalal preparation process. Environment has two factors i. e. remote and internal. environmental factors internal to the slopped are Strengths [S] or weaknesses [W]. impertinent factors are categorize as Opportunities [O] Threats [T]. So the analysis of these four factors is abbreviated, presageed hit the books ANALYSIS. â€Å"What is good in the drive home is Satisfactory, good in the rising is an opportunity; bad in the present is a Fault and bad in the future is a Threat. This was called the SOFT analysis”. ? The tog out analysis is an extremely useful dent for spirit and decision-making for all sorts of situations in wrinkle and organizations. ? lift Analysis is a round-eyed but precedentful framework for analyzing iodins troupes Strengths and Weaknesses, and the Opportunities and Threats star face. SWOT Analysis is a barb for auditing an organization and its environment. It is the first stage of radiation patternulatening and let marketers to focus on pick up issues . ? INTERNAL ANALYSIS In this we theatre of trading operations the capabilities of organization. This spate be beginnere by examining and analyzing organizations strengths and weaknesses. ? EXTERNAL ANALYSIS It is actually the battlefield of away environment of organization. In it we pick up those keys which bring opportunities for your organization and those points which create threats or obstacles to our performance. SWOT ANALYSIS FRAMEWORK: environmental Analysis | | | |          / | |            | | | |Internal Analysis    | |   External Analysis | | | |/        | |           / | | | |Strengths   Weaknesses    | |   Opportunities   Threats | | | || | | | |SWOT Matrix | | | hither a question arises that â€Å"What are strengths, weaknesses, opportunities and threats? STRENGTHS: A firms strengths are its resources and capabilities that good deal be employ as a basis for maturation a competitive vantage. Examples of such strengths admit: • A refreshful innovative crossway or service. • Strong brand names. • secure write up among customers. • Cost advantages from proprietary complete-how. unshared approach shot to high grade inborn resources. • Favorable rise to power to distribution networks. • spatial relation of your business. • Quality processes and procedures. • Patents. • Special market expertise. • either separate aspect of business that adds cheer to product or services. Weaknesses: The absence of true strengths may be viewed as a weakness. For example, each of the pastime may be considered weaknesses: • Poor quality products or services. • A weak brand name. • Poor reputation among customers. • High cost structure. • lose of introduction to the best natural resources. • Lack of access to key distribution channels. • Location of your business. undifferentiated products or services. • Lack of patent protection. • Lack of marketing expertise. In some cases, a weakness may be the shift side of strength. Take the case in which a firm has a turgid amount of manufacturing capacity. While this capacity may be considered a strength that competitors do non share, it also may be a considered a weakness if the vast enthronization in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment. Opportunities: The spareneous environmental analysis may learn certain late opportunities for profit and growth. some examples of such opportunities hold: • A create market. Moving into bleak markets for alterd profits. • A market vacated by in cons ummationive competitor. • An unsuccessful customer need. • Arrival of new technologies. • easiness of regulations. • Removal of international trade barriers. Threats: Changes in the external environmental also may present threats to the firm. more or less examples of such threats include: • Consumer tastes changes or shifts away from the firms products. • Substitute products. • bracing regulations. • increased trade barriers. • A new competitor in your home market. • charge wars with competitors. • Competitors superior access to channels of distribution. • mod products or services by competitor. THE SWOT MATRIX:\r\nTo develop strategies that take into consider the SWOT profile, a matrix of these factors slew be constructed. The SWOT matrix (also cognize as a TOWS Matrix) is sh induce below: SWOT / TOWS MATRIX: |  |Strengths |Weaknesses | | |S-O strategies |W-O strategies | |Opportunities | | | | |S-T strategies |W-T strategies | |Threats | | | • S-O strategies chase after opportunities that are a good fit to the orders strengths. • W-O strategies all e trulyplacecome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. • W-T strategies establish a defensive plan to prevent the firms weaknesses from making it highly supersensitive to external threats. REASON FOR CHOOSING TELENOR ? Telenor is a transnational corporation having a great stretch and a wide range to be discussed. ? Its growth rate in the telecommunication world is in truth impressive. ? We can study two of its markets i. e. National and International. ? creation a student of MBA we should select a company for discussion which completely satisfies the topics required by the project. So is there in it.\r\n narration of Telenor THE INTRODUCTION OF THE TELEPHONE: The old age of 1855 to 1920 was a pi oneering period in the history of Norse telecommunications. During two generations, the Norwegian society experience the introduction of three new drawr of communications: the telegraph in the years of 1850, the telephone around 1880 and wireless telegraphy †radiotelegraphy †at the turn of the century. Norwegian TELECOM TO TELENOR: In 1994, Norwegian telecommunication was established as a human race corporation. One year later, it changed its name to Telenor. In December 2000, Telenor was partly privatized and listed on the behave exchange. INTERNATIONAL DEVELOPMENT:\r\nTelenor has undergone momentous change as a group †from organism a strong, national hustler with monumental international holdings to becoming an international, world-class provider of diligent communications services. MANUAL telephone define TO AUTOMATIC NMT: Manual bustling telephony services were introduced in Norway in 1966, as a forerunner to the automatic Nordic Automatic brisk Tele phone (NMT) system, which appeared in 1981. Its digital successor, international brass for Mobile (GSM), was introduced in 1993, and third generation wide awake network, Universal Mobile Telecommunication System (UMTS), was launched for commercial use in 2004. cornerstone to telenor Products: Telenor is Telecommunication Company of Norway.\r\nIt provides its services in field of communication in form of following three products: 1. Mobile Operations(Connections) 2. touch on Line 3. Broadcast Rivals: Telenor is a multinational company. It is well spread all over the world. Rivals of telenor in different countries are: Pakistan: Bangladesh:Malaysia: Thailand: MobilinkAktelMaxis AIS UfoneBanglalinkCelcomTrue move WaridCitycellThai Mobile PaktelTeletalk Instaphone zong Norway:Denmark:Sweden: NetComTDC MobilTeliaSonera ChessTeliaSoneraTele2 Tele2Tele2â€Å"3” VenteloHi3G Hungary:Montenegro:Serbia:Ulkrain:Russia: T-MobileT-MobileMTSUMCMTS VodafoneLifeMegafon Beeline Markets & #038; Operators:\r\nTelenor has merged into three business areas. Telenor’s vigorous operations are covering 12 countries and 3 regions. Its company name is different in different countries. The markets of Telenor in different countries in percentage with other rivals are as follows: Telenor is the lede provider of fixed-line telecommunications services in Norway, with a strong pip in the growing givingband market doneout Norway, Sweden and Denmark. Telenor is the leading provider of television and beam services to consumers and enterprises in the Nordic region, thrifty by lectors and revenues. Vision: Vision of telenor is to be the leading telecommunication company of world.\r\n cultivation: Telenors primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. Telenor strive to be a driving pull back in creating, simplifying and introducing communication and content rootages to the marketplace. dele gating Statement: â€Å"Helping people to communicate” Telenor Management Philosophy Telenor considers good bodied governance to be an essential incision for achieving their vision, value creation and strategic goals, complying with their determine and for maintaining good unified culture. Furthermore, good corporate governance is imperative for credibility and for access to capital.\r\nTelenor corporate governance includes openness and foil towards the companys owners, the corporeal aggregation, the Board and separate Management, as well as other concerned parties such as the Groups employees, customers, suppliers, creditors, public political science and society in general. Responsible incorporate Culture to Secure Value creation: Rules and procedures provide Telenor with a sound political platform for good corporate governance and for the make headway development of a positive, accountable and anicteric corporate culture. The Group Management is responsible f or ensuring the existence of internal rules, procedures and structures that can expeditiously secure value creation for all stakeholders and where authority and responsibilities are clearly set out and mutually understood. Rules and Regulations: Telenor is subject to Norwegian rules and regulations in countries in which the Group conducts business.\r\nTelenors shares are listed on the Oslo Stock Exchange. As an issuer of shares, the company must comply with the Norwegian rules and regulations. Being a multinational company it also follows the law of coun accentuate, it is in. Corporate Assembly Members: Pursuant to Norwegian law, Telenor has a Corporate Assembly and a Board of Directors. constitution Map of Telenor: [pic] Strategic Plan Telenors main dodging is to focus on subscriber growth in mobile operations and to increase boilers suit profitability by combining Group industrialization with local drive and responsiveness. Further, to develop leading position in the Nordic reg ion with a broad range of communication services.\r\nThis strategy implies the following focus areas: To strengthen position as an international mobile operator: Telenor intend to glide by to strengthen mobile industrialization mobile operations by obtaining control over selected mobile companies. hold up is essential to benefit from cross-borders synergies, such as scale in procurement, to develop new services and implement best practices, to improve operational efficiency and to increase overall profitability. They intend to manage their non-strategic investments as pecuniary investments and try to exit from international mobile operations where they can non obtain control over time. To strengthen position in the Nordic region:\r\nTelenor intend to continue to contour their mobile and fixed line operations in the Nordic region by exploiting the benefits resulting from economies of scale and cross-border synergies. To be the leading provider of communications services in Norway : Being the leader in a broad range of services in both the residential and business markets in Norway, Telenor set about to improve profit performance in the mobile and fixed areas by introducing new services and through a wide range of cost-cutting initiatives. To continue to be the leading distributor of TV services to consumers in the Nordic region: Telenor will continue to develop new opportunities to strengthen their strategic position as a leading distributor of subscription-based television in the Nordic region.\r\nThey focus on attracting new subscribers and increase revenue per user by providing magnetic content and new interactive services . SWOT ANALYSIS OF TELENOR STRENGTHS OF TELENOR: Telenor is a multinational company. It has its branches in 12 different countries and broadly holds the market of many an(prenominal) countries. Telenor’s strength lies in its management tacts and the fact that it is spread it market all over the world. Some of the strengths of telenor are: METHOD OF INNOVATION: nearly of the innovation in telecommunications to mean solar day doesn’t happen in laboratories. It happens and evolves in a highly dynamic interplay between user demands and technological advances.\r\nTelenor does innovations in the manner explained higher up and succeed most of time in as it is the best way one can move forward consort to its environment. GOODWILL THROUGH SOCIAL righteousness: Telenor shortly has a good understanding of how its activities, products and services can impact on the environment. Telenor are committed to preventing or minimizing those impacts. The following act of telenor create goodwill among the governing and people in sense that they k straight off their responsibility towards the environment and are try to make the environment free of pollution. commercialize: Telenor is providing services in 12 countries crosswise the world in Europe and Asia. Telenor users in the world are more than 147 one thous and thousand people.\r\nTelenor is increasing the local competitiveness of mobile operations by taking advantage of global joint competence and scale. recycle OF MOBILE PHONES: Mobile phone cycle is a key area. Telenor recycles tens of thousands of mobile phones through its recycling programmes in Hungary, Serbia and Norway. Telenor are currently working on a changeless recycling programme that will hatch all of markets. POWERING BASE STATIONS BY RENEWABLE ENERGY: Telenor is currently testing hydrogen, wind and solar energy as power sources for base stations. A promise result is that these renewable energy sources aver more energy than is required to power the base stations.\r\nThis excess electricity can be used to benefit local communities in the future. To achieve this, Telenor will count on strong partnerships with energy providers. Telenor’s renewable energy effort is an investment that will ensure network perceptual constancy in a future where the yield of elect ricity may be perfidious and expensive. Weaknesses: SERVICES: In Pakistan service of Telenor is not up to the mark. Telenor does not provide insurance coverage at all areas of Pakistan. Signals of Telenor in many areas are weak. Rates of Telenor are very high if packages are not activated. Packages deal djuice makes sms very cheap but increases call rates. NO DIVERSIFICATION:\r\nTelenor no dubiety is evolution day by day and progressing but it is dealing in right one type of business that is telecommunication. Its argument is increasing fast still Telenor is not diversifying toward other business. OPPORTUNITIES: EASY LOAD: Telenor introduced at large(p) reduce as well as sharing of credit. This was first time introduced in Pakistan that a person can load credit of lone(prenominal) Rs. 10 or more than that without buying a notice of Rs. 100. As before this, there was only the system of pre paid cards. So it became easy and convenient for all to load credit of how much they want. MOBILE TV: Introduces mobile tv first. No network other than telenor felt the need and importance of it. It was an innovation and attracted people a haul. â€Å"The development has revealed that this was the right way to go. Norway is one of the worlds leading nations, when it comes to developing mobile services. This is not least imputable to the cooperation between mobile operators and service providers” says, coach of the External Service Market section . PAYMENT OF BILLS: In Bangladesh, people without a bank account can now pay their electricity bills safely and hands down through a new solution based on mobile communication. They don’t even need their own mobile phone. In Draymen, Norway, homecare nurses can do their office work on a mobile PDA, allowing half an hour of extra time for their patients every day. THREATS: CENTRAL ASIA:\r\nIt was a tough task and a very challenging step for Telenor Corporation to gravel its network in Central ASIA because i n these areas making the minds of people for buying a product is a tough task. here(predicate) people always refer the customized and local products In Asian countries the basic inevitably of the people are not action so they cannot afford a mobile. So it is a challenging task to egg on them to use mobile . CULTURE: The change between the cultures makes the greatest resistance. People do not trust the new oddly western companies and also don’t accept their ways and strategies of businesses. COMPETITION WITH topical anaesthetic MARKET: . Competition in a foreign rural with local companies is a great threat as a single wrong step of not only the organization itself but the country can affect the whole business. purlieu:\r\nThe fluctuating and unstable situations i. e. political, economical, social situations of countries especially in central Asia really effect the growth, position, investment and profit level and service quality and availability. CONCLUSION Telenor is a telecommunication company having fewer weaknesses because of its well organised managerial structure and a collapse study of local markets. Despite of having so many threats Telenor came with very attractive packages and captured the tutelage of youngsters, shift of young generation was referable to affordable rates, relaxation in all of a sudden Message Service, Easy Load rapidness and GPRS Facility all at a same time.\r\nTelenor faced a lot of challenges during last years but survived out-of-pocket to strategic planning and better distribution of sales and services. REFERENCES 1. Internet a. Telenor. com b. Wikipedia c. Ask. com d. google. com 2. Books a. Management wire-haired pointing griffon ———————†Telenor ASA Jon Fredrik Baksaas chairman & CEO Other stage business Group Communications Hilde M. Tonne executive Vice hot seat Strategy Group HR Bjorn Magnus Kopperud executive director Vice death chair Nordic Morte n Karlsen Sorby administrator Vice chairperson Asia Arve Johansen Senior Executive Vice President Central/East Europe Jan Edvard Thygesen Executive Vice President Legal Global Coordination Ragnar Kors? th Executive Vice President Chief Financial Officer Trond O. Westlie Executive Vice President\r\n'