Comparing Kundera and Khaled

Comparing and Contrasting Works by Kundera and Khaled Hosseini The unbearable lightness of organism was published in Paris in 1984 by Czech author Milan Kundera. The novel is a mix of genre-defying mix of historical fiction, retire stories, philosophy, and experimentation with narrative technique. Set mostly in Prague in the late 1960s, the novel focuses on the love lives of four Czech intellectuals as they struggle with relationships, sex, politics, and the military occupation of their country.The narrator frequently interrupts the story to dismantle his take in characters and discuss the fictional plotline in the context of the novels central philosophy the dichotomy between lightness and weight. On the turnabout of The Kite Runner, the book was published in New York in 2003 by Afghanistan author Khaled Hosseini. The novel is a work of post- modern literature presentment the story of how the author grew up and the relationship he had with unmatched of his retainer boys. How ever the equality here is the Kite Runner is also compose about a beat of war for its country while vocalizing the story of the two boys.The author Kundera is unique narrative by presenting himself in the one-third person, suggesting t chapeau he is a character in the story. But he soon confesses to be the author, non the spectator of the fictional tales. He in truth proceeds to comment on the characters his own fictional creations and analyze his own novel for us. What he trying to do which we cannot do in trulyly life is disrupts the linearity of time by cogent a non-chronological narrative. He achieves this by repeating the same scenes a second or third time. The novel explores the human struggle to give our lives weight in spite of its obligatory and unbearable lightness.The novel itself is the narrators attempt at doing salutary that for himself. Contrary to Khaled is writing is Classical and he speaks as the author telling a story. He also allows the character them selves to define who they atomic number 18. He does not disrupt the time of telling a chronological narrative. He allows the characters to looking at the actually weight of their lives like real life. There is a summons in Kundera book novelistic to you, and I am willing to agree, but unaccompanied on condition that you refrain from reading such notions as fictive, fabricated, and sham to life into the word novelistic. Because human lives are composed in scarce such a fashion. (Kundera, The unendurable Lightness Of Being) both authors are similar in that even though Kundera uses fictional characters and Khaled exploitation real characters. Kundera is byword it is his way of using fictional novel and fictional characters to explore real ideas. Just because my characters are fake, he seems to be saying, doesnt mean that they arent a completely accurate reflection of real life. His novel may be intricately structure and full of artistry but so is life. The novels are several (predicate) when it comes to the plot.Khaled, follows a typical plotline. Khaled uses his characters to serves as the orgasm as a whole in the story. The events are placed in chronological order. Kundera, on the other hand no typical plotline, the novel features some(prenominal) different, interwoven, plotlines. If you identify a climactic situation for one character in one plotline, it doesnt necessarily serve as a climax for the plot as a whole. The reason the same events are narrated to a gravider extent than once from different characters points of view. You cant break this story into rigorously plot-driven stages.The bowler hat was a motif in the musical firearm that was Sabinas life. It return again and again, each time with a different meaning, and all the meanings flowed through the hat like water. You cant shout twice into the same river (Kundera, Milan) Sabina was touched by the sight of the bowler hat in a Zurich hotel and made love almost in weeping was that its bl ack presence was not merely a reminder of their love games but also a memento of Sabinas father and of her grandfather, who lived in a century without airplanes and cars.The bowler hat carries weight primarily because it has relapsered. This is scarcely why motifs give meaning to an individuals life because they recur over and over again. This is how we are able to give our lives meaning despite the fact that our life occurs only once. The kite was a motif in Amirs life. It returns season after season and each time with different meaning. All the meanings flowed like the quotation mark mention above. Amirs longed for the kite runner contest because it was a chance for him to bond and catch up with his father proud of him. The kite recurs over and over every year.This kite running gave him the chance to make his father finally proud of him when he won the contest that last year before war and things potpourri between him and Hassan. Many years later the kite comes back to helpe r him to reach his nephew. This like Sabina gave his life meaning despite the fact he lives only once. Both books raise betrayal from one character to the other. In the Kite Runner Amir betrays Hassan on more than one motive we see it when he was raped by Assef and the other boys. We see it when he places the money and some gifts under his pillow and tries to convince his father that he stole the items.Tomas betrays Tereza by making all his sexual life to so many women, he makes he and Terezas private life public. He violates her privacy. Tereza reads Tomass letters. Sabina betrays Tomas when she takes his sock and hides it so he will go main office with one sock short. This made Tomas realize Sabina resents his love for Tereza as more than as Tereza resents his lust for Sabina. In the book by Khaled there is a quote For you a thousand times over (Hosseini) Hassan used this quote to show his devotion to Amir and that there was nothing he would not do for his friend and master, yet unknowingly to him also his brother.His thousand times over was shown when he went after the kite for Amir and it cost him being raped and shamed. At the end of the story you have Amir using the same quote as he and Hassans son Sohrab are flying the kite and he noticed a slight gesticulate and smile come across his face. He knew there was no great big change but like spring when it comes it melts the snow one flake at a time he thought he might have just witnessed the first flake melting.Just like Hassan Tereza would show Tomas For you a thousand times over (Kundera) her devotion and love for him. even off though he cheated on her many times over she stayed with him. She believed he was her soul mate that was why she went to Prague to offer up her life to Tomas. Tomas himself was close-fitting to Tereza in that he would not let anyone possess a limited area which he might call poetic memory and which records everything that charms or touches us, that makes our lives beautifu l.Since meeting Tereza he did not allow a woman to set forth the slightest impression on that part of his brain. Hosseini, Khaled. The Kite Runner. Hosseini, Khaled. The Kite Runner. New York Penguin Group, 2003. 371. Novel. Kundera, Milan. The bitter Lightness Of Being. Kundera, Milan. The Unbearable Lightness Of Being. New York harperCollins, 1984. 88. Novel. Kundera, Milan. The Unbearable Lightness Of Being. Kundera, Milan. The Unbearable Lightness Of Being. New York Harper & Row, 1984. 59. Novel.

Corruption: Sovereign State and Black Mark

subversion Outlines 1) Corruption is social diabolic. 2) Pakistan is the particular(a) victim. 3) Corruption is swarthy mark. 4) Govt. is complicated in corruption. 5) People atomic number 18 ignorant. 6) Govt. should be honest. 7) Media should show faulty result of corruption. 8) Technical education is a good solution. Corruption is an evil that is destroying our republic. At this time, corruption is the biggest problem of our Pakistan. Pakistan needs progress, that corruption is the biggest bank vault in the way of progress. Although, corruption is an international problem, but Pakistan is special victim.Advanced countries bemuse solved the evil of corruption, but Pakistan is facing dangers of corruption daily. Corruption is termite. This termite is eating the roots of our nation. Corruption is a black mark. In Pakistan, we subject many different shapes of corruption. People argon facing corruption daily. Corruption has made public life like hell. Corruption finished calm and rest of our nation. Corruption created many other social evils. Dearness is the special result of corruption. Our Govt. is famous for corruption. Our Govt. never gave any attention to corruption and its solution, but now the time is over.Mostly, the Govt. is involved in corruption. Departments are busy in corruption daily. They are running a rat race in corruption. Some NGOs are spreading corruption. They embark on benefits, there is corruption in Pakistan If, some attractors are fan of corruption. They are the ring leader of corruption. RAW is also spreading corruption, because India wants to make Pakistan weak. USA is also involved in corruption in Pakistan, because USA can control Pakistan. illiteracy in Pakistan is the major cause of corruption. People are ignorant and they are enjoying corruption. Our rulers are lazy. They are in favour of corruption.Media is ignoring corruption. T. V. is also neglecting corruption. at that place are many disadvantages of corrupt ion. Our Pakistan is becoming weak. Governments are lazy. Media is sleeping. Maphia is controlling our system. We are passing repress life. People have no normal values. Governments are evil. Departments are looters. Scholars are sleeping. People are neglecting duties. Nation is in full tension. There are other social evils. Pakistan has no future. Corruption has become our culture. Gods torment is very near. We are at the last stage of corruption. Our nation is jumping into dark well.Corruption should be finished. Governments should be active. Media should show bad results of corruption. Scholars should take nation against corruption. Our rulers should make law against corruption. There should be strict penalization for corruption. Departments should never accept corruption. Our mothers should create awareness against corruption. We should pass simple life. We should get religious education, if we went to finish corruption. We should get technical education to finish corruption. There should be justice and prosperity in Pakistan. In this way, there willing be no corruption.

The Charmer

The Charmer by Budge Wil parole is a short bill that displays the important of the role of family circulating through a main example named Zack. Just as any family, the parent has an important role that is to fill out, discharge and care for their pincerren but Zacks failure was affected by these factors in his family. The love, amnesty and lack of discipline from all family members create Zacks childishness character and his adulthood down fall. First of all, growing up as a happy and popular young man, Zack creates himself the prefect reputation with lots of room for love and s drawing from his mother and two sisters.They love him so some(prenominal) and show this love by organism at his every beckoning. match to Winnifred, I was Zacharys willing slave. Slavery, in fact, was in vogue in our house. (Wilson, 102), Zack is overwhelmed with love and good deeds sent in his direction. He takes utility of these kind gestures and never really appreciates what his family has do ne for him. Besides that, the family in like manner gives him so much love barely because he was the only son, the only brother, the oldest child in the family (103).He is spoiled by such irrational blind love, and that leads him to being a selfish and irresponsible person. That is why he starts to a support a sign of a real evil (103) when he is smooth young. In opposite, if his parent considers their love to his sisters, he would have learnt how to love and share responsibilities. Secondly, Zacks bad behaviours also develop from his parents forgiveness. He dares to eat the cake that his mom makes for the church bazaar and, he uses just some flattery words to fool his mom into forgiveness Go ahead. Have another piece.You certainly are the limit (102). He is taught that he can do something knowing he should not and stand a very good chance getting forth with it. Zack makes mistakes but gets away without punishment or a good lesson. His down fall continues with lies, larceny money, smoking, drinking, smashing the familys car, dumping his Dads toolbox, etc. , during his adolescent fester. He even takes the family car when they need to go see Lizzie on her dead bed, but Mom forgave him everything because hes sensitive, hes taking it hard, and he cant face what ahead for us. (104). His mother thinks that letting her son run free is good for him but in reality just makes him worst. His mother thinks that he is suffering but actually he does not care for any one other than himself. Wrongfully forgiveness is a counteraction that also affect to Zacks failure. At the age of twenty-four, he is still living at home, looses his job one afterwards another, and plunges himself into drinking and gambling. Finally, the lack of discipline in the family, especially from Zacks produce, is also a key factor to Zacks debouching.His father makes mistake of not saying or doing anything virtually his disagreement with the way Zack is treated, the bad behaviours Zack enco untered. Winnifred describes that fifty-fifty Dad took a long clip to wake up and he would just will the room and go out to his work send packing and sit and rock and rock in that old chair of his (103). The father is the male role model in a family. He knows about Zacks problem, he knows about Zacks bad behaviours, but why he does not act until its too late? Without discipline, Zack never learns from his mistake.Besides that, Zacks mother also lacks in parental and discipline. Every time Zack acts as prodigal son, he always left Mom in tatters (103). This caption shows soften in his mothers heart that makes she pull up stakes about the role of a parent when her son makes mistake. She is afraid her son would think bad of her, maybe even hate her if she applies discipline on him. When his Dad gives him two choices stay with discipline or leave Zack chooses to leave the family and end up destroying his life in gambling and drinking.In a family, love and forgiveness and discipline is really necessary present and being utilise reasonable. Excessive love will become blind love. The parent sometimes has to put their love aside, and do what is best for their child. Forgiveness is necessary but if a parent forgives too easily, the child will take reinforcement of his rights. Although, with that comes discipline, less suffering will follow. A family is the foundation of a connection and family really affects to the success or failure of each person in life. Hopefully through this story, readers will get a lesson about how to stimulate their children properly.

Greys Anatomy

Sharon Lan ENG 104 terry cloth Bening 22 May 2012 The public figure of color When times get snarly and the only way to stand is to keep fighting, there are cardinal choices either you sink or you swim. At least thats the wit that belongs to the young, soon-to-be medical fixates in the 2005 TV serial Greys shape.Already having 8 seasons of surgical miracles, everlasting camaraderies, problematic love triangles, and purport-threatening decisions, Greys Anatomy portrays a dramedy which focuses on a highly intellectual chemical group of interns, residents, and attendings that strive to one-up each otherwise in order to rank as the best, save the lives of patients, and keep the reputation of Seattle Grace grace West Hospital. Nonetheless, numerous of the characters constantly stcarpetgle to keep up with these responsibilities because of the difficulties in keeping their personal and professional lives apart.Of this group of sawboness, Greys Anatomy mainly revolves its plotl ine rough the main character and protagonist Meredith Grey who is initi exclusivelyy introduced as a young intern who is consistently expected to live up to her mystifys legacy. The intend as well as introduces Isobel St neverthelesss, Derek Shepard, Preston Burke, her perplex Ellis Grey and gentlemany of the other doctors that Meredith works with. Ellis Grey, who was a world-renowned surgeon, never believed that Meredith had the capability of organism good copious to succeed as a surgeon.Trying to deviate away from only being known as Ellis Greys daughter, Meredith, through verboten the serial publication, continues to shape her strengths and weaknesses as she proves to herself and everyone else that she can ultimately become an even greater surgeon than her mother was. Greys Anatomy is truly an inspiring television receiver drama that serves as a positive influence among its viewers. By illustrating the realities of sprightliness, this make motivates others to cling ont o hope in times of desperation, to see mistakes as a part of biography, to liberate and deflect, and lastly to deal with lifes unlooked-for surprises.Greys Anatomy has a positive influence among its viewers because it fundamentally portrays that anybody can get through their hardships with the right amount of hope. Dr. Isobel Stevens in the sequence A Change Is Gonna Come states, Its not childish to h sometime(a) on to hope. Its actually hard, very, very, hard. In the give another one of Merediths coworkers, Dr. Isobel Stevens, too known as Izzie, represents one of the biggest believers of hope on Greys Anatomy.After she discovers that shes diagnosed with Stage IV metastatic melanoma, which is a common earn of skin cancer, Izzie switches from being a doctor at Seattle Grace Mercy West Hospital to being a patient with only a 5% chance of surviving with her rail. However, knowing that her survival rate was slim, Izzie worked up the courage to ask Dr. Derek Shepard, head of ne urosurgery, to operate on her tumor and in the end her surgery was a success.Another example of how hope is seen in this utter is when Meredith Grey is accidently pushed off the ledge into the ocean and struggles to reach the surface of the body of water yet tries to drown at the same time. Merediths mother, Ellis Grey quotes in the episode Some Kind of Miracle, I raised you to be an over-the-top human being, imagine my disappointment when I wake up later on 5 years and discover that youre no more than ordinary. With her mothers harsh words continually repeating in her head, Meredith initially gives up and loses hope.While flat lining in the hospital, Meredith wakes up in her afterlife and discovers that her mother only called her ordinary so that she would always try to be the best. In the scene of the afterlife, her mother tells Meredith to keep going and reassures her that shes anything scarcely ordinary. Ultimately Meredith regains her hope and uses the reassuring words fr om her mother to visualise her breath. Greys Anatomy shows that in times of desperation and hardships, all you need to do is cling onto hope. The show also illustrates the truth of realities by portraying that mistakes are apparently a part of life.Exemplifying in the show that mistakes happen, Dr. Izzie Stevens follows her instincts and cuts Denny Duquettes (a patient she fell in love with) LVAD wire with intention to move him up the heart donor list. At first with his condition, Denny is locomote up the list however, his condition quickly begins to worsen which causes him to die. Ultimately regretting what she had done, Izzie blames herself for what had happened to the man she loved. In addition, another example representing that mistakes are a part of life is shown when Dr. Derek Shepard made an honest mistake in surgery resulting in the expiry of a mans wife.In the episode An Honest Mistake the maintain snaps at Derek quoting, Stop saying youre sorry, you killed her, youre a liquidator Being accused for an accidental mistake, Derek ultimately decides to take a circulate from being a doctor because he discovers that the number of the patients hes saved was significantly lower than the lives he killed unintentionally. Greys Anatomy displays that no matter how hard we try to avoid them, mistakes are simply just a part of life. We pass on to make our own mistakes. We have to learn our own lessons. We have to sweep todays possibility under tomorrows rug until we cant anymore.Until we finally understand for ourselves what Benjamin Franklin meant. That knowing is better than wondering And that even the biggest failure, even the worst closely intractable mistake, beats the hell out of not trying (Meredith Grey in If Tomorrow Never Comes). Greys Anatomy also teaches a valuable lesson to forgive and forget the people who have done us wrong. In some episodes, specifically The Heart of the Matter, we can see not only lese majesty among friends but also amon g family however, the show portrays that in the end, wrongdoings are ultimately forgiven.Merediths relationship with her gravel, Thatcher Grey, was torn apart when he walked out of her life when she was 5 years old. Having no respect for her, he slaps Meredith in front of her coworkers because of a complication in surgery that led to the death of her stepmother. Only appear to come back for medical needs, Thatcher one day comes to the hospital implore Meredith to donate a portion of her liver to him because his alcoholism makes him unable to be put on the donor list.The show ultimately shows that having the strength to forgive people who have done us wrong and forget the knightly is one of the realities in life that we must face. Meredith eventually agrees to help her father out and essentially releases all the grudges that she had. Forgive and forgetWhen someone hurts us, we requirement to hurt them back. When someone wrongs use we want to be right. Without forgiveness old sco res are never settled, old wounds never heal and the most we can hope for is that one day well be lucky becoming to forget (Meredith Grey).Last but not least, Greys Anatomy professes that life has a way of steering us in directions that we dont want to take, but the only way to react to lifes unexpected surprises is to deal with them. In the episode Deny, Deny, Deny, Meredith Grey quotes, sometimes reality has a way of sneaking up and biting us in the ass. The whole show portrays a message that the most wry and unforeseen situations can happen to just about anybody. Ellis Greys life, along with everybodys lives, was altered when they found out that the worlds most renowned surgeon had Alzheimers and could no longer dole out her medical knowledge.Furthermore, after being shot in his arm, Dr. Preston Burke, known as the countries most prestigious cardiothoracic surgeon, discovered that his injury caused a exit tremor, which causes his hand to shake thus making him unsteady to per form surgery. In the end, his condition led him to take an absence of leave from being a doctor and ultimately his life steered onto a different path. Bones tumble. Organs burst. form tears. We can sew the flesh, repair the damage, and ease the pain. But when life breaks down, when we break down, theres no science, no hard and fast rules. We just have to feel our way through. Meredith Grey mentions in the episode Here Comes the Flood, that life can throw anything at us and the only way to survive through it is to deal with it. All in all, Greys Anatomy serves as a positive impact on society in which it teaches us about the realities of life. This inspiring show portrays that having enough hope and corporate trust will help us survive during tough times and it also motivates viewers to view mistakes as lessons to be learned. Through all the hardships of life, the show also demonstrates the importance of forgiveness and to never to give up no matter what direction life takes us.Gre ys Anatomy illustrates the truths of life by implying that we shouldnt always expect happy endings and easy pathways because the people that pull through through the toughest struggles are the ones who are the happiest. Works Cited Grey, E. (Performer) (2007). Some kind of miracle Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. Stevens, I. (Performer) (2007). A change is gonna come Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. The Mark Gordon Company. Grey, M. (Performer) (2005).Deny,deny,deny Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. The Mark Gordon Company. Grey, M. (Performer) (2008). Here comes the flood tide Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. The Mark Gordon Company. Shepard, D. (Performer) (2009). An honest mistake Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. The Mark Gordon Company. Stevens, I. (Perform er) (2007). A change is gonna come Television series episode. In Rhimes, S. (Executive Producer), Greys Anatomy. The Mark Gordon Company.

Adolf Loos Design Culture Essay

There are, or were, collapse arguments than Looss against the mis do of ornament. It could be considered virtuously dubious, because it is a means of presentation off ones wealth. That historic argument was made in the days when hand-crafted palms were very expensive, only it no longer applicable, instantly that ornament sens be machine-made at a downcast cost. In any case, good ornament has never been valued unaccompanied as ostentation traditionally, it has alike been seen to ca-ca real esthetical merit.Some clocks, immoderate palm could be said to be unaesthetic and in my perspective, many extreme art creations fall into this error. graphics plays a break upicularly of the essence(p) and influential role in glossiness. It does non simply reflect culture it pees culture. By studying ornamentation in different periods of design history, we lav understand more some how it has manifested itself and wherefore it is a vital part of our history. Window discovers, if used effectively, loafer sire retailers new customers, create customer loyalty, and enhance the image of the business.By decorating and furnishing the display windows, retailers can attract more customers into their stores, increase the sales and r razeue, because the majority of purchase decisions are made on impulse. Window displays continue to have a massive influence even until now. It is one of the most important tools to bewilder customers attention. Even from an economic perspective, ornamentation is non necessarily a wastefulness of labour, money, and materials. The 19th century by all odds is the century of decorative arts. At the ascendant of the century, the arts were ornamental subjects in the study of young ladies and gentlemen.Artistic accomplishments were displayed in pleasing social performances that appeared effortless precisely demonstrated good thwack and ideal values, knowledge, and skills. Art education was one component of a justt against of secular refinement that imbue from the wealthy to the middling sort and include the beautification of houses, churches, as well as school buildings. The art of interior medal and design was at the same time intimate and luxuriant. Loos argues that ornamentation is ferocious and indigenous, and would hinder the development of field culture.However, ornamentation meant more than just embellishment at that time, and the acceptable use of ornament, and its precise definition became the source of aesthetic controversy in faculty member Western architecture, as architects and critics searched for appropriate styles. A plain, functional form for the most part signified the often harsh necessities of work, and as such was tolerated in its place, but art, in the form of decoration and ornament, represent for many people a deep aspiration for a develop life (Heskett, 56).Ornamentation at that time brought not only the smack of beauty but also mentally content to its user. What do vehicles, inanity cleaners, ironers, planes, and ships have in customary? Obviously, the silky design. In the 20th century, contour design has evolved from a scientific to an ornamental purpose. While Loos argues that ornamentation is plague and designers should focus on functions, streamlined design actually repairs the functionality and the durability of a product.The goal for the future is to improve satiny efficiency by greatly reducing drag mend maintaining and, wherever possible, increasing d knowledge-force (Ferrari. com). As a result of using aerodynamic streamlined design, Ferrari has become one of the crush hyper-sport car brands in the institution for fifty years, best known for its race and handling. In fact, Fordism saturnine the manufactory into a kind of super-machine in its own right, with both human and automatic parts (Wollen, P66). Fordism is the economic period that turned craftsmanship into the mass employment of standardized objects.Under Fordis m, production entailed an intensify division of industrial grate increased mechanization and the coordination of life-sized-scale manufacturing processes to attain a steady range of production, and shifted toward the using of less skilled labour. This arrangement effectively reduces the costs of producing large quantities of products and, consequently, makes the sale price significantly s breakwaterow than the craftsmans. An ornament is not considered to be a prior-determined mask anymore, to create a significance, or, to have a certain meaning, as it was during the post advanced(a)istic period.It does not have the role of secrecy things, as it did in different diachronic periods before the modern period, when its organism was futile. A good example of modern design is a wall measure. A clock is meant to draw our attentions done its function. With a fancy design, it also serves as a decoration in the environment. But no weigh how fancy the design is, a clock is always m eant to be seen slowly and quickly. Practical and ornamental designs oftentimes intersect. In those cases, the design elements involved can either work well unitedly or hinder from each one other.Looss argument about decoration is degenerate and inherently vile does not stand up. Given the time in he is writing, we can forgive Loss his racist assumptions about the black and the Papuans. However, his assertion that primitive people decorate themselves in tattoos so, wherefore decoration must be a degenerate practice is on the whole unfounded and holds no weight at all. I appreciate modern design just as much, if not more than the ordinary person, but truth be told, I am not really implicated in decoration.Adolf Loos Design Culture EssayThere are, or were, better arguments than Looss against the misuse of ornament. It could be considered morally dubious, because it is a means of showing off ones wealth. That historical argument was made in the days when hand-crafted decoration s were very expensive, but it no longer applicable, now that ornament can be machine-made at a modest cost. In any case, good ornamentation has never been valued solely as ostentation traditionally, it has also been seen to have real aesthetic merit.Sometimes, excessive ornamentation could be said to be unaesthetic and in my perspective, some extreme art creations fall into this error. Art plays a particularly important and influential role in culture. It does not simply reflect culture it creates culture. By studying ornamentation in different periods of design history, we can understand more about how it has manifested itself and why it is a vital part of our history. Window displays, if used effectively, can bring retailers new customers, create customer loyalty, and enhance the image of the business.By decorating and furnishing the display windows, retailers can attract more customers into their stores, increase the sales and revenue, because the majority of purchase decisions a re made on impulse. Window displays continue to have a massive influence even until now. It is one of the most important tools to draw customers attention. Even from an economic perspective, ornamentation is not necessarily a waste of labour, money, and materials. The 19th century definitely is the century of decorative arts. At the beginning of the century, the arts were ornamental subjects in the education of young ladies and gentlemen.Artistic accomplishments were displayed in pleasing social performances that appeared effortless but demonstrated good taste and ideal values, knowledge, and skills. Art education was one component of a process of secular refinement that spread from the wealthy to the middling sort and included the beautification of houses, churches, as well as school buildings. The art of interior decoration and design was at the same time intimate and luxuriant. Loos argues that ornamentation is uncivilized and primitive, and would hinder the development of nation al culture.However, ornamentation meant more than just decoration at that time, and the acceptable use of ornament, and its precise definition became the source of aesthetic controversy in academic Western architecture, as architects and critics searched for appropriate styles. A plain, functional form generally signified the often harsh necessities of work, and as such was tolerated in its place, but art, in the form of decoration and ornament, represented for many people a deep aspiration for a better life (Heskett, 56).Ornamentation at that time brought not only the sense of beauty but also mentally content to its user. What do vehicles, vacuum cleaners, ironers, planes, and ships have in common? Obviously, the streamlined design. In the 20th century, streamlined design has evolved from a scientific to an ornamental purpose. While Loos argues that ornamentation is crime and designers should focus on functions, streamlined design actually improves the functionality and the durabil ity of a product.The goal for the future is to improve aerodynamic efficiency by greatly reducing drag while maintaining and, wherever possible, increasing down-force (Ferrari. com). As a result of using aerodynamic streamlined design, Ferrari has become one of the best hyper-sport car brands in the world for fifty years, best known for its speed and handling. In fact, Fordism turned the factory into a kind of super-machine in its own right, with both human and mechanical parts (Wollen, P66). Fordism is the economic period that turned craftsmanship into the mass production of standardized objects.Under Fordism, production entailed an intensified division of industrial labor increased mechanization and the coordination of large-scale manufacturing processes to achieve a steady flow of production, and shifted toward the using of less skilled labour. This system effectively reduces the costs of producing large quantities of products and, consequently, makes the sale price significantly lower than the craftsmans. An ornament is not considered to be a prior-determined mask anymore, to create a significance, or, to have a certain meaning, as it was during the postmodern period.It does not have the role of concealing things, as it did in different historical periods before the modern period, when its existence was futile. A good example of modern design is a wall clock. A clock is meant to draw our attentions through its function. With a fancy design, it also serves as a decoration in the environment. But no matter how fancy the design is, a clock is always meant to be seen easily and quickly. Practical and ornamental designs oftentimes intersect. In those cases, the design elements involved can either work well together or hinder each other.Looss argument about decoration is degenerate and inherently criminal does not stand up. Given the time in he is writing, we can forgive Loss his racist assumptions about the black and the Papuans. However, his assertion that pri mitive people decorate themselves in tattoos so, therefore decoration must be a degenerate practice is completely unfounded and holds no weight at all. I appreciate modern design just as much, if not more than the ordinary person, but truth be told, I am not really interested in decoration.

Aptitude Test

calibrate Diploma in Systems Analysis rascal 1 of 7 fine-tune Diploma in Systems Analysis (GDipSA) adroitness examine essay every GDipSA applicants atomic number 18 containd to sit for the aptitude test. This is a test to flier your aptitudes for learning and performing the job of computer programming and systems analysis. in that respect atomic number 18 four parts to the test and each part get knocked out(p)ing be timed separately Diagram Ability, Reasoning, Number Ability, and English Language Ability. It is knowing to test your occupation-solving ability, your ability to read and understand diagrams, etc. You cant really study for the test.It is knowing to test what abilities you have, as opposed to interrogatory what facts or information you know. model Questions Diagramming 30 Marks Question 1 30 In this section on that point atomic number 18 a number of conundrums with consort charts (schematic diagrams) that illustrate the process by which each pr oblem is solved. The solution to a problem is illustrated in its diagram by next the arrows from cell to cell. taste dubiousness 1 customer purchases rags Buy as family package? N level $10 Y 1 N appoint determine with 20% discount 2 Y Get the number of mortals in family Charge full impairment Problem and conditions A.A themepark has decided to charge their accounting entry fee by individual or family package. ? As individual, fine will be sold at $10 per soulfulness ? As family, ticket will be sold at $8 per somebody B. in that respect is also a difference in the fee based on the entry time into the park. ? launching to theme park before high midday will be superaerated at the full price ? debut to theme park by and by noon will be charged the normal price with a 20% discount SA-DIP/ aptitude leaven sample 2012 potassium alum Diploma in Systems Analysis foliate 2 of 7 cable cable carrel 1. A. Is the entry before noon? B. Is the entry later on noon? C. cl ient purchases individual ticketD. Customer purchases a family package E. Customer makes payment settle (A) kiosk 2. A. Charge $10 per someone B. Charge $10 with 20% discount per person C. Charge $8 per person D. Customer makes payment E. Check the time of entry make (C) prototype interrogative mood 2 cast up 1 TO RESIDENCE think make up ones mind RESIDENCE forecast TO 0 dwelling house INCOME $ 5,000 score font A COUNT TO 0 N Y 2 SET example B COUNT TO 0 NUMBER OF CHILDREN 2 N Y N Y SET fictitious character C COUNT TO 0 1 HOUSING SIZE one C M2 4 N Y N 3 N Y Y N kinfolk INCOME $ 3,000 N NUMBER OF CHILDREN 4 Y Y Y extend 1 TO compositors case A COUNT ADD 1 TO example B COUNTN ADD 1 TO figure C COUNT 5 N IS TYPE B COUNT EQUALS 30 N IS TYPE C COUNT EQUALS 10 Y Y Y fit TYPE A RESIDENCES put up enough TYPE B RESIDENCES base SUFFICIENT TYPE C RESIDENCES FOUND terminal OF PROBLEM nullify OF PROBLEM N END OF PROBLEM N IS RESIDENCE COUNT EQUALS 200? Y OBJECTIVE NOT MET END OF PROBLEM SA-DIP/ Aptitude block out prove 2012 refine Diploma in Systems Analysis Page 3 of 7 Problem and conditions for Drawing 1 A. 200 Residences argon randomly drawn from a pool of 5000 Residences. B. The objective is to get a group of residences of any typewrite (A, B or C) of a received quantity. C.Acceptance Criteria for various types of residences are as follows Variable Household Income accommodate size Number of Children Quantity Required attribute A $5,000 long hundred m2 2 20 Type B $4,000 coke m2 1 30 Type C $3,000 90 m2 4 10 D. A residence can be classified as much than one Type. (ie a Residence could be Type A as well as Type C). However the selection criteria crave the residence to be of a single type. An order of gustatory modality is consequently used to select the final type for such Residences. The order of choice is classified as follows 1. Type A 2. Type B 3. Type CIn other words, a residence having both Type A and C will be c onsidered having a type of Type A. Cell 1 A. Household Income $ 5,000? B. Household Income $ 4,000? C. Household Income $ 3,000? D. Residence is not Type A? E. Residence is not Type B? dissolve (B) Cell 2 A. Household Income $ 5,000? B. Household Income $ 4,000? C. Household Income $ 3,000? D. house surface vitamin C m2? E. Housing sizing one hundred twenty m2? behave (E) Cell 3 A. Housing sizing 80 m2? B. Housing Size 90 m2? C. Housing Size degree Celsius m2? D. Household Income $ 3,000? E. Household Income $ 4,000? solve (B) SA-DIP/ Aptitude evidence precedent 2012 alumna Diploma in Systems Analysis Page 4 of 7 Cell 4 A. Number of Children 1? B. Number of Children equals 1? C. Number of Children 2? D. Number of Children equals 2? E. Number of Children 3? termination (A) Cell 5 A. Is Type A find extinct equals 10? B. Is Type B take care equals 20? C. Is Type C Count equals 30? D. Is Type A Count equals 20? E. Is Type B Count equals 30? perform (D) Rea soning 30 Marks Question 31- 60 This is a test of your ability to solid ground and to express problems in a simple form using received mathematical symbols.The items in the test require you to read a problem and formulate an answer for it. audition headway 1 A in the altogether homeowner ordered an air-conditioning system which embodys A dollars, six wardrobes which represent W dollars a piece, and a dozen beds which cost B dollars each. The wide cost of the order is A. A + W + B B. AB + 6W C. A + 6W + 12B D. A + (W + B) / 2 E. A + (2W +B)6 settlement (C) Sample fountainhead 2 S dollars are divided amongst 3 persons, so that the first person receives $20 slight than the second person, and the second person receives $20 less(prenominal) than the third person. What does the eventually person receive? A. S 60 B.S- 40 C. S/3 -20 D. S/3 +20 E. None of the higher up Answer (D) SA-DIP/ Aptitude Test Sample 2012 refine Diploma in Systems Analysis Page 5 of 7 Sample question 3 When a shipment of eggs was received, it was found that R eggs out of the heart and soul of P eggs were broken. Which of the followers expressions indicates the percent of the eggs that were unremitting? A. R*100 / P B. P / R C. P/R *100 D. (P-R)*100 / P E. P + R Answer (D) Sample question 4 In a box containing Z pens, S pens contain red lead and the rest contain blue lead. Which of the following expressions indicates the percent of the pen containing blue lead? A. 100 (Z S) / Z B. 100 (Z / S ) C. S / (Z S) D. (Z S) / (Z + S) E. 100S / (Z S) Answer (A) Number Ability 20 Marks Question 61- 80 This test legal professions your ability to make rapid numerical calculations and estimates. Sample question 1 123. 4 ? 1/10 (approximate) A. 1. 2 B. 12 C. 120 D. 1200 E. 12000 Answer (D) Sample question 2 40% of 645 (approximate) A. 230 B. 260 C. 25 D. 269 E. 250 Answer (B) Sample question 3 13. 5 + 49. 4 35. 2 A. 72. 20 B. 27. 70 C. 37. 20 D. 17. 40 E. 2. 77 Answer (B) Sample questi on 4 4/7 x 3. 90 A. 0. 222 SA-DIP/ Aptitude Test Sample 2012 alum Diploma in Systems AnalysisPage 6 of 7 B. 22. 22 C. 2. 228 D. 222. 2 E. 2. 222 Answer (C) Sample question 5 (36/9 + 16) / (5 x 5 20) A. 40 B. 0. 4 C. 0. 44 D. 44 E. 4 Answer (E) English Language Ability 20 marks Question 81 100 enounce the following passage and answer the questions below. Oct 9, 2009 JewelFest still dazzles WITH recent signs that the scrimping is select up, fair organisers and exhibitors are hopeful about sales at their events beginning this weekend. The organiser of the seventh JewelFest, which opens today and runs until Oct 18, expects to see sales increase from termination familys $10 million to $12 million this form.Some 36 exhibitors will eccentric $120 million charge of gems at Ngee Ann City Civic Plaza, up from 33 exhibitors and $100 million expense of gems last course of study. A four-day car exhibition, the inaugural Asia AutoSalon 2009, opened yesterday at Singapore Expo. Abo ut 50,000 visitors are expected at the event, with sales of at least $1 million. It features to a greater extent than 100 models from more than 50 exhibitors. Both organisers cited the modify parsimoniousness as the savvy for their positive outlook. . MY PAPER Sample question 1 optimistic about sales shows that A. the organisers and exhibitors have lack of trustB. the organisers and exhibitors are by genius a group of cheerful people C. the organisers and exhibitors are full of authorization D. the organisers and exhibitors are expecting less people to the exhibitions E. the organisers and exhibitors are unhappy with their sales Answer (C) Sample question 2 cited the alter economy as the yard for their bullish outlook can be best replaced by A. explained that their bullish outlook is due to the improved economy B. felt that their bullish outook is the agent for the improved economy C. indicated that the improved outlook is due to the good economy D. greed that good econo my contributes to their bullish outlook E. presented that the economy has improved and that their outlook is bullish Answer (A) SA-DIP/ Aptitude Test Sample 2012 grad Diploma in Systems Analysis Page 7 of 7 Sample question 3 up from 33 exhibitors and $100 million worth of gems last yr implies that A. last course of instruction there were more exhibitors than this yr B. last year there were less exhibitors than this year C. last year there were more sales than this year D. last year there were more customers than this year E. last year there were more gems than this year Answer (B) SA-DIP/ Aptitude Test Sample 2012Aptitude TestGraduate Diploma in Systems Analysis Page 1 of 7 Graduate Diploma in Systems Analysis (GDipSA) Aptitude Test Sample both GDipSA applicants are required to sit for the aptitude test. This is a test to measure your aptitudes for learning and performing the job of computer programming and systems analysis. There are four parts to the test and each part will be timed separately Diagram Ability, Reasoning, Number Ability, and English Language Ability. It is designed to test your problem-solving ability, your ability to read and understand diagrams, etc. You cant really study for the test.It is designed to test what abilities you have, as opposed to testing what facts or information you know. Sample Questions Diagramming 30 Marks Question 1 30 In this section there are a number of problems with give ear charts (schematic diagrams) that illustrate the process by which each problem is solved. The solution to a problem is illustrated in its diagram by following the arrows from cell to cell. Sample question 1 Customer purchases tickets Buy as family package? N Charge $10 Y 1 N Charge price with 20% discount 2 Y Get the number of persons in family Charge full price Problem and conditions A.A themepark has decided to charge their trip up fee by individual or family package. ? As individual, ticket will be sold at $10 per person ? As family, t icket will be sold at $8 per person B. There is also a difference in the fee based on the entry time into the park. ? Entry to theme park before noon will be charged at the full price ? Entry to theme park after noon will be charged the normal price with a 20% discount SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems Analysis Page 2 of 7 Cell 1. A. Is the entry before noon? B. Is the entry after noon? C. Customer purchases individual ticketD. Customer purchases a family package E. Customer makes payment Answer (A) Cell 2. A. Charge $10 per person B. Charge $10 with 20% discount per person C. Charge $8 per person D. Customer makes payment E. Check the time of entry Answer (C) Sample question 2 ADD 1 TO RESIDENCE COUNT SET RESIDENCE COUNT TO 0 HOUSEHOLD INCOME $ 5,000 SET TYPE A COUNT TO 0 N Y 2 SET TYPE B COUNT TO 0 NUMBER OF CHILDREN 2 N Y N Y SET TYPE C COUNT TO 0 1 HOUSING SIZE 100 M2 4 N Y N 3 N Y Y N HOUSEHOLD INCOME $ 3,000 N NUMBER OF CHILDREN 4 Y Y Y ADD 1 T O TYPE A COUNT ADD 1 TO TYPE B COUNTN ADD 1 TO TYPE C COUNT 5 N IS TYPE B COUNT EQUALS 30 N IS TYPE C COUNT EQUALS 10 Y Y Y SUFFICIENT TYPE A RESIDENCES FOUND SUFFICIENT TYPE B RESIDENCES FOUND SUFFICIENT TYPE C RESIDENCES FOUND END OF PROBLEM END OF PROBLEM N END OF PROBLEM N IS RESIDENCE COUNT EQUALS 200? Y OBJECTIVE NOT MET END OF PROBLEM SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems Analysis Page 3 of 7 Problem and conditions for Drawing 1 A. 200 Residences are randomly drawn from a pool of 5000 Residences. B. The objective is to get a group of residences of any Type (A, B or C) of a veritable quantity. C.Acceptance Criteria for various types of residences are as follows Variable Household Income Housing Size Number of Children Quantity Required Type A $5,000 120 m2 2 20 Type B $4,000 100 m2 1 30 Type C $3,000 90 m2 4 10 D. A residence can be classified as more than one Type. (ie a Residence could be Type A as well as Type C). However the selection criteri a require the residence to be of a single type. An order of preference is and so used to select the final type for such Residences. The order of preference is classified as follows 1. Type A 2. Type B 3. Type CIn other words, a residence having both Type A and C will be considered having a type of Type A. Cell 1 A. Household Income $ 5,000? B. Household Income $ 4,000? C. Household Income $ 3,000? D. Residence is not Type A? E. Residence is not Type B? Answer (B) Cell 2 A. Household Income $ 5,000? B. Household Income $ 4,000? C. Household Income $ 3,000? D. Housing Size 100 m2? E. Housing Size 120 m2? Answer (E) Cell 3 A. Housing Size 80 m2? B. Housing Size 90 m2? C. Housing Size 100 m2? D. Household Income $ 3,000? E. Household Income $ 4,000?Answer (B) SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems Analysis Page 4 of 7 Cell 4 A. Number of Children 1? B. Number of Children equals 1? C. Number of Children 2? D. Number of Children equals 2? E. Number o f Children 3? Answer (A) Cell 5 A. Is Type A Count equals 10? B. Is Type B Count equals 20? C. Is Type C Count equals 30? D. Is Type A Count equals 20? E. Is Type B Count equals 30? Answer (D) Reasoning 30 Marks Question 31- 60 This is a test of your ability to designer and to express problems in a simple form using stuffy mathematical symbols.The items in the test require you to read a problem and formulate an answer for it. Sample question 1 A parvenu homeowner ordered an air-conditioning system which costs A dollars, six wardrobes which cost W dollars a piece, and a dozen beds which cost B dollars each. The total cost of the order is A. A + W + B B. AB + 6W C. A + 6W + 12B D. A + (W + B) / 2 E. A + (2W +B)6 Answer (C) Sample question 2 S dollars are divided amongst 3 persons, so that the first person receives $20 less than the second person, and the second person receives $20 less than the third person. What does the last person receive? A. S 60 B.S- 40 C. S/3 -20 D. S/3 +20 E. None of the in a higher place Answer (D) SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems Analysis Page 5 of 7 Sample question 3 When a shipment of eggs was received, it was found that R eggs out of the total of P eggs were broken. Which of the following expressions indicates the percent of the eggs that were unvarying? A. R*100 / P B. P / R C. P/R *100 D. (P-R)*100 / P E. P + R Answer (D) Sample question 4 In a box containing Z pens, S pens contain red lead and the rest contain blue lead. Which of the following expressions indicates the percent of the pen containing blue lead? A. 100 (Z S) / Z B. 100 (Z / S ) C. S / (Z S) D. (Z S) / (Z + S) E. 100S / (Z S) Answer (A) Number Ability 20 Marks Question 61- 80 This test measures your ability to make rapid numerical calculations and estimates. Sample question 1 123. 4 ? 1/10 (approximate) A. 1. 2 B. 12 C. 120 D. 1200 E. 12000 Answer (D) Sample question 2 40% of 645 (approximate) A. 230 B. 260 C. 25 D. 269 E. 250 Answer (B) Sample question 3 13. 5 + 49. 4 35. 2 A. 72. 20 B. 27. 70 C. 37. 20 D. 17. 40 E. 2. 77 Answer (B) Sample question 4 4/7 x 3. 90 A. 0. 222 SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems AnalysisPage 6 of 7 B. 22. 22 C. 2. 228 D. 222. 2 E. 2. 222 Answer (C) Sample question 5 (36/9 + 16) / (5 x 5 20) A. 40 B. 0. 4 C. 0. 44 D. 44 E. 4 Answer (E) English Language Ability 20 marks Question 81 100 memorialise the following passage and answer the questions below. Oct 9, 2009 JewelFest still dazzles WITH recent signs that the economy is picking up, fair organisers and exhibitors are optimistic about sales at their events starting this weekend. The organiser of the seventh JewelFest, which opens today and runs until Oct 18, expects to see sales increase from last years $10 million to $12 million this year.Some 36 exhibitors will shopwindow $120 million worth of gems at Ngee Ann City Civic Plaza, up from 33 exhibitors and $100 million worth of gems last year. A four-day car exhibition, the inaugural Asia AutoSalon 2009, opened yesterday at Singapore Expo. About 50,000 visitors are expected at the event, with sales of at least $1 million. It features more than 100 models from more than 50 exhibitors. Both organisers cited the improved economy as the undercoat for their bullish outlook. . MY PAPER Sample question 1 optimistic about sales shows that A. the organisers and exhibitors have lack of confidenceB. the organisers and exhibitors are by reputation a group of cheerful people C. the organisers and exhibitors are full of confidence D. the organisers and exhibitors are expecting less people to the exhibitions E. the organisers and exhibitors are unhappy with their sales Answer (C) Sample question 2 cited the improved economy as the reason for their bullish outlook can be best replaced by A. explained that their bullish outlook is due to the improved economy B. felt that their bullish outook is the reason for the improved economy C. indi cated that the improved outlook is due to the good economy D. greed that good economy contributes to their bullish outlook E. presented that the economy has improved and that their outlook is bullish Answer (A) SA-DIP/ Aptitude Test Sample 2012 Graduate Diploma in Systems Analysis Page 7 of 7 Sample question 3 up from 33 exhibitors and $100 million worth of gems last year implies that A. last year there were more exhibitors than this year B. last year there were less exhibitors than this year C. last year there were more sales than this year D. last year there were more customers than this year E. last year there were more gems than this year Answer (B) SA-DIP/ Aptitude Test Sample 2012

Organizing Researching and Illustrating Material Essay

Step 11. Interview the administration groups, employees, and guests of genus Phoenix advertising, Roanoke Branch. * In order to understand the background, the process, and the internal locating of Roanoke Branch, interviews to different heap that are connected to the friendship must be made.2. Conducting surveys to both employees and clients of the phoner. * there must be surveys to conduct in order to gather nurture from the people who are connected in the company and to have special(prenominal) cases that would give probability to the proposed actions to solve the problem.3. Using print and online resources as added materials to the research. * along with the interviews and surveys, print and online resources should also take into account to identify the company base on historical cases that print and online sources could provide. Print source will be utilise as historical data while online sources are used for contemporary and future data of the company. Step 2A SurveysE mployees1. As employees, are you creation paid by the company with the right benefits that the company has imposed? * This is asked in order to determine the compensation of the employee that can be the cause of employees flex distraction. 2. Is there any process of account review in the company?* This is asked to identify the strengths and weaknesses of the company when it comes to the accounts of the employees and management itself. 3. Is Roanoke Branch the same with other branches when it comes to expressive style of payments? * This is asked to compare and contrast the situation of Roanoke Branch to other branches of Phoenix Advertising. Clients1. be you satisfied with the work of the company that was given to you? * This is asked to determine the stand of the client when it comes to the quality of the companys work. 2. Do you exist anything about the menstruum situation of the company? If yes, kindly state the situation in brief. * This is asked to know if the clients are sensitive to the issues andsituation of the company. 3. Will you chill out use the company (specifically the branch) despite of the fact that there are internal problems? * This is asked if the clients will still be loyal to the company even if there are problems inside it and to also determine if the problem of the company do not unadorned within their production of products.To The CEO of the Roanoke BranchPhoenix AdvertisingMr. Gregory S. woodDear Mr. Gregory S. ForestAs the Vice President of Human Resources in Phoenix, I send you this letter to ask your good office to do me on your company. I would wish well to make a visit to your company on August 18, 2010 to conduct some interviews and surveys. In order to accomplish the study for the probable causes and further effects of the problems and circumstances within your branch, I would like to ask you some questions about the company and its current situation in both internal and external forces.I would also like to intervie w some of your employees and clients in relation to these issues. The coverage of my interviews and surveys are base on the policies, employee performance reviews, project designs, internal and external agendas, and administrative contour when it comes to company issues. I hope to hear positive feedback from this letter in order to conduct the interviews and surveys as part of the research. Thank you so much.Problems1. timbre of work2. Loyalty to the node3. Issues within the companya. Do we inquire to share with the clientb. Will this affect our relationshipFacts and Causes1. Loyalty to the customera. Answer any questions the customer might haveb. Address the issuesImpacts and effects1. Loyalty to the customera. Since this has been addressed production has increased 28% b. overturn is down 15%c. Absenteeism is down 29%Morale has improved importantly which shows in productionSolutions1. Incentive programa. This will increase esprit de corpsb. Decrease morale for employees not receiving an award c. Encourage other employees to participateIllustrationsI chose to use the bar graph so you can understandably see the drop-off in turnover, increase in production and decrease in absenteeism. It is simple and clear so that you can understand wherefore this is so important.

Intro of Sefam Pvt. Ltd.

VISON TO BE A PREMIEM BRAND FOR PRET AS swell up AS creator WEAR LOCALLY AND GLOBALLY AND TO BE write push through SETTING mart LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED prep atomic number 18 WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its prime(prenominal) polarity B beeze. B beezes queer mission, and at conviction Sefams was to cede beautiful, desirable cloths agree to the best in the world, yet make in Pakistan. Prior to B beezes launch into the commercialize, amazingly, the concept of a loc anyy do character sort return did non exist. either last(predicate) the best marts save sold and contrary fabric and foreign easilys. source the verboten club enclose in shadman securities industry, Lahore in 1985, B beze desire to change this perception.The first entreaty sold out in a matter of mean solar days and very soon the interject had garnered the im historic peri od of being a store which distri b belyes attri alonee imported fabric claiming it to be local anaesthetic. concisely later on, a nonher B atomic number 18ze store was undefendableed and then another and another. up-to-the-minutely, Bargoneze sells from and ope localises 57 stores across the country and another 10 glob unsharedlyy. Bareeze has the distinction of being the first Pakistani image store as well as the first Pakistani label to go afield (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to timberland desireable wear for on the whole categories of consumer.Currently sefam operates 5 put upmarks and a total of 321 points of sale 107 location to this, sefams brands to a fault sell exclusively at another 10 locations worldwide. Sefams brands are Bareeze Lei current cabaret Minnie babys Chinyere crime syndicate reflexions Kayseria SERINA DYEING AND FINISHING By 1999, at that place was already an undeniable motivat ing for a real dyeing and finishing spring to cater to internecine processing requirements of the group. Previous friendships in the local outsourcing market had proven to be difficult with high rejection rates and unreliable spoken communication times.Hence Sarena was commissi angiotensin-converting enzymed in March 2001, as a subsidiary of the Sefam gathering of Industries. Since the time of inception, the featureory has undergone expansion all(prenominal) year of its existence and in a flash stands at 6 times its original capa city, with a heavy carriage in the exporting market and commonwealth-of-the-art mechanismry. Sarena has had to fly the coop hard to f wholly upon a mark in the export market. We owe our victory to unalterable change and modernisation and consistent whole step. The group has invested heavily in machinery, technology and manpower to wonder the process under control.Sarena boasts some(a)(prenominal) of the most well-renowned brand makes in textile machinery much(prenominal) asMonforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parexand many more than. Our dyes and chemicals are imported from lone(prenominal) the most respected global companies such asDye Star, Ciba, ICI, BASF, Clariantand so forth Alongside we subscribe to spared no expense in con shapeance accreditations and mental faculty study. Sarena isISOandOkoTexCertified. In addition our in-house laboratory is under commission to beseeming the first mystic laboratory in Pakistan to give theISO 17025, which signifies conformance, reliability and calibration in tho our testing procedures.We reflexion at, that in todays world, it is principal(prenominal) to be rivalrous not barely on the basis of pricing, role and service but to a fault in R. Accordingly we invest heavily on ontogeny in weaves, finishes and social structures, and have a fresh batch of stark naked developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of achieverfully tested finishes such as micro-sanding, fire-retardant, mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, imperfection repellency etc.We aroma that it is out of all of the above, which spring from our everlasting(a) commitment to timbre, that we hitherto so retain today our very first accounts. We draw you to come and office our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi embellishment move (Pvt. ) Ltd. was established in 1972 to do schiffli ascertainwork work for the local whole-sale market that was mainly cater for the piteous end of the textiles segment. From the beginning, Hamedi enjoyed a good account for its fair dealing and commitment.With the result that it had already doubled its faculty by 1978. However, in the succeeding(a) two to lead long time the Russian assault of Afghanistan and the Iran revolution unnatural the or come uponntation industry of Pakistan so ad versely that a majority of the businesses went bankrupt, and the governing was forced to declare ornamentation Sick manufacturing of Pakistan. It was at this joint that Hamedi changed its focalise from the downcast end of the market and knockout on make the best possible quality of embroidery for the amplitude urban consumer of Pakistan.The machines as well as the business culture were overhauled with this unused end in mind, and in 1985 Hamedis babe concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The product was well procured and soon the embroidery production capacity haveed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original crashup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and intent systems from Saurer sustain Systems of Switzerland.It was then dogged by the make doment that the the dis parate embroidery companies be merged into one association by the name of Ali fancywork move (Pvt. ) Limited. In the ghastly pursuit of quality and innovation, a number of Ali Embroiderys faculty were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many equal experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Alis technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery module in Pakistan. This human vision combined with the many state of the art computerized machines, and designing and sampling systems has mark offd that the quality of Alis product is by far-offther the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More consequential than the number of machines is the fact that Ali has more good go out than all the local competitors combined. This has been a result of Alis ism of fair dealings with everyone including suppliers, employees and clients.We gestate that quality begins in-house when we conclude to make a positive impact in the lives of all the different groups of people that depart come in ruminateber with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are al c entrances able to stay abreast of the aspiration OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized brand for quality products in the domesticated and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze be minded(p) includes crisp cottons, luxurious silks, miasmal organza, chic chiffons and an ever-developing celestial orbit of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was constantly considered a quintessence of quality, reflecting an exclusive manner option. Bareeze is proud to be the modern day perfection of transforming traditionalistic sub-continent hand embroidery into exclusive Bareeze fashion fabrics. distributively Design a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and guardedly finished, so that all(prenominal) design is a masterpiece. Excellence a Bareeze earmark The use of however the best materials and unflinching ensconce not to via media on quality, jibed with the use of the best swiss textile machinery enables us to produce embroidered fabrics which analyse favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for ev eryone at all Bareeze Stores. Our resolve to excellence and decades of experience with advantage has enabled us to draw out our product start and endure our clientele with a varied and exceedingly imaginative collection of Ready-to- put one across, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand like with sophistication & style. The Chinyere triumph story began in 1999 that has now evolved into the countrys most normal and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in charge with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing Casual separate Formal Wear Couture Mens Wear Sleep Wear Abayas Accessories Jewellery for the local and the international markets. MINNIE MINORS Minnie bush league is a metier kids brand exchange high-quality coiffure and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie electric shavers register begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie bush league is so high since its inception receivable to its diverse designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. poor boy Brands Today Minnie Minors brands include Minitoes and MOM2B. Minitoes Minitoes kids footwear is available in a reach of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its colossal collection by adding new styles and collections. These change each season and some are only available in circumscribed edition duration others may be around for seasons to come.Check out whats new this season. From light-headed on-easy off designs to the low profile, lightweight outsoles. Your kids will love the hold back, youll appre ciate the con faithfulative foot fill in and roomy construction and youll both flip for the super fun patterns. MOM2B fraught(p) women privation to flavor pretty, riveive and comfortable in clothing that panorama their style, their taste and their bud specify. Whether you are a pregnant woman or skirt in accession size, MOM2B will allow you to discover the best clothing to wear during gestation period whatever the size of your belly Heres an innovative seethe of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and advanced(a) all at the same time fulfilling all of moms social and climate requirements. For her comfort Mom2B also offers customized accessories like stretch lowers and a var. of stretch-to-comfort materials bighearted a natural deport and lift to the tummy. . Minnie minors Outlets Minnie Minors Outlets offers what our customers cope and love roughly us unique quality and styleat all outlets. There are 59 Min nie Minors Outlet stores open at premier locations nationwide with the international incorporated existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression scopes offer you the sumptuousness of designed bed/ bath/table accessories. Our linen paper Range Is produced development the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The blow% percale fabric employ is among the finest in world . Bed linen reaching is combine with the typical embroidery designsand colors. Cotton roll offers applique range which is of more prodigality and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is Zardoziwork.This involves operative on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunksand table accessories . Upco mming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right variety show of bedding means you are half way there to get good night sleep. you will happen upon bed linen in a color and quality you love . KAYSERIA later on bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure silks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a immobilise array of fabrics, discolour and designs. The designs crafted at Kayseria are trendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at ine xpensive prices.LEISURE CLUB Once upon a time, in a land of clxxx million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of vacant Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the value of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. aft(prenominal) 14 years of unparalleled excellence, Leisure Club has evolved into Pakistans no. 1 family fashion destination, featuring 3 premium sub-brands Club X, LC Boutique, and LC Kids.Club X provides trendy urban course wear for junior adults, LC boutique offers elegant eastern wear for the inbuilt family, and LC Kids gives cool clothing options for kids. MOM2B Heres an innovative range of apparel for expectant mothers. An irresihorse barn variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of moms social and supposition requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials loose a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories emotional state ARTICLE AND ADVICES invigoration at Sefam We are an Equal Opportunity Employer and provide employment to everyone disregarding of their colour, race & gender. We believe our employees as our greatest addition and do not compromise on the potential and standard of our men. Our philosophical system Continuous knowledge Maintain High Standards Creativity and Innovative We are growing always and ensure our employees to share our issue with us and give back new quality standards for our competitors to reach. What we look forWhile hiring, we look for dedicated and impetuous case-by-cases who are original and are ready to take initiative. What make our society the best employer is the anicteric surroundings which we provide by allowing the staff to pr ove and touch the new horizons. Career Development Continuous development is our philosophy and we believe that every employee directfully some kind of training or guidance to dress better. For this purpose we arrange one-year and bi annual training programs in order to groom our work force. We also sponsor small courses for employees uplifting. How to checkTo apply follow the steps given to a lower place Look for the hazard of your interest in the current vacancy sway by blabing Current Openings Tab. blabber Details to view the speculate description. Click do for the use Form. If you dont see an opportunity of your interest, pokey on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should Be Foc utilize And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, administrator HR, Sefam (Pvt) Ltd. Q. 1. What makes your gild an lovable employer for the cable seekers? Ms.Neega m QayyumDespite of the fact that the current market situation for employment is not very favorable, fifty-fifty in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing nerve which has one of the largest retail chain networks nationwide. We have a diversified workforce on the line of reasoning(p) at all levels. We experience low turnover rate and the best thing is the location of our head point which is in the plaza of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work- life sentence equalizer and how do you achieve this balance yourself? Ms.Neegam QayyumSefam provides a very comfortable milieu which helps our employees to balance their in-person and nonrecreational life. Facilities like leaves, short leaves and time insurance policy helps us to carry off our work-life balance. We have relaxed and facilitative environment which keeps employees motivated and enables them to manage thei r regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. that set up your priorities and I am sure that there are very slight chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an strong genius pool and what is your companys strategy to attract the best talent in Pakistan? Ms. Neegam QayyumWe can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not certified of their own skills and abilities due to which the candidates get confused in choosing an appropriate life. The need of exposure of interoperable life which creates a greater challenge to move up a job in such a competitive environment is another realm to be taken good care of.The institutions need to bring out the confidence and help the grad uates individuation their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough sparing situation and soar up price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam QayyumThe scotch situation has been very rough from the last couple of years and has touch every calculateprise.However, even in such conditions Sefam has neer stopped hiring and hasnt gone for any sort of layoffs as yet. Sefams continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective enlisting ways to keep our hiring costs low and retain our worthful employees. Q. 5. What are, in your views, the primary principles of success in a professional life? Ms. Neegam QayyumI believe in Work , Work and Work as said by our Quaid. Hard work has no substitute but it should be centre and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday -Ellen De Generes Q. 6. How would you rate the success and importance ofonline enlistingfirms such as ROZEE. PK? Ms. Neegam QayyumOnline enlisting firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. channel Fairs/ mull Postings/CV Search? Ms. Neegam QayyumWe have been victimization various tools p rovided by ROZEE. PK and have also arrayicipated in their different Job Fairs. It has been very multipurpose and effective in certain areas. It not only provides us with a good pool of candidates but also markets our companys true name in the market (We are cognize by the name of Bareeze which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of tender Resource Management in Pakistan? Ms. Neegam QayyumAs far as my limited experience is concerned, I believe that human resource is the humane carve up of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is expert along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam QayyumI e arned my bachelors microscope stage from Kinnard College in sciences and started working with The City School. Later on I accomplished that I need to develop myself and the career which suited my skills and abilities was, as me and my learn came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems supranational for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been palmy enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the hard-nosed ways of the field.I have been an average student and always worked on expressing things in my own definitions preferably than learning by rote. I always used to read, understand, and express in my own words. Even in examinations I precisely used especial(a) sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neega m QayyumI dont believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an consultation of a job applicant? Ms. Neegam QayyumThe biggest turn-offs of a job applicant as I have experience are The candidates who are not sure of the area they want to work in Candidates who ask the salary package first sooner than commit and job description. Candidates who are not confident in their mother talking to and to overcome their neediness they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? number 4 key things? Ms.Neegam QayyumThe key factors I look for in a candidate are Loyalty factor approbatory approach towards career Relevant qualification and experience for passion to chair Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or achieve in the professional field? Ms. Neegam QayyumI would kinda suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job duplicate their interest and set of skills. So that when they enter the practical life they repoint up their skills rather than getting confused about their own abilities. initiation of Sefam Pvt. Ltd. VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY.MISSION HISTORY Sefam was established in 1985 with the launch of its first brand Bareeze. Bareezes singular mission, and at time Sefams was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareezes entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareeze sought to change this perception.The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareeze store was opened and then another and another. Currently, Bareeze sells from and operates 57 stores nationwide and another 10 globally. Bareeze has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefams brands also sell exclusively at another 10 locations worldwide. Sefams brands are Ba reeze Leisure Club Minnie Minors Chinyere Home Expressions Kayseria SERINA DYEING AND FINISHING By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times.Hence Sarena was commissioned in March 2001, as a subsidiary of the Sefam Group of Industries. Since the time of inception, the grinder has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renowned brand name s in textile machinery such asMonforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parexand many more. Our dyes and chemicals are imported from only the most respected global companies such asDye Star, Ciba, ICI, BASF, Clariantetc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena isISOandOkoTexCertified. In addition our in-house laboratory is underway to becoming the first private laboratory in Pakistan to achieve theISO 17025, which signifies conformance, reliability and standardization in all our testing procedures.We believe, that in todays world, it is important to be competitive not only on the basis of pricing, quality and service but also in R. Accordingly we invest heavily on development in weaves, finishes and constructions, and have a fresh batch of new developments offered to our foreign clientele every month. This adds to our existing portfolio consisting of successfully tested finishes such as micro-sanding, fire-retardant, mildew-resistance, anti-bacterial, wrinkle-resistance, pre/post cure, Teflon, soil repellency etc.We feel that it is out of all of the above, which spring from our thorough commitment to quality, that we still retain today our very first accounts. We invite you to come and share our quality experience. ALI EMBROIDERY MILLS (PVT. )LTD Hamedi Embroidery Mills (Pvt. ) Ltd. was established in 1972 to do schiffli embroidery work for the local whole-sale market that was mainly catering for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good reputation for its fair dealings and commitment.With the result that it had already doubled its capacity by 1978. However, in the next two to three years the Russian invasion of Afghanistan and the Iran revolution affected the embroidery industry of Pakistan so adversely that a majority of the businesses went bankrupt, and the government was forced to declare embroidery Sick Industry of Pakistan. It was at this juncture that Hamedi changed its focus from the low end of the market and concentrated on making the best possible quality of embroidery for the premium urban consumer of Pakistan.The machines as well as the business culture were overhauled with this new end in mind, and in 1985 Hamedis sister concern, Sefam (Pvt. ) Limited, launched the new high quality product from the city of Lahore. The product was well received and soon the embroidery production capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was also the first in Pakistan to import the state of the art computerized schiffli machines and designing systems from Saurer Stick Systems of Switzerland.It was then decided by the management that the the different embroidery companies be merged into one company by the name of Ali Embroidery Mills (Pvt. ) Limited. In the relentless pursuit of quality and innovation, a number of Ali Embroiderys staff were sent to Switzerland to receive training in new designing methods, machine operating procedures, and quality control techniques. At the same time, many qualified experts from Korea and Switzerland are routinely engaged to come and do hands-on training of Alis technicians and designers at our premises.Consequently, Ali Embroidery Mills has the most well trained embroidery staff in Pakistan. This human resource combined with the many state of the art computerized machines, and designing and sampling systems has ensured that the quality of Alis product is by far the best in the country. . Today Ali has 30 schiffli machines, and is the largest manufacturer of embroidered fabric in Pakistan. More important than the number of machines is the fact that Ali has more goodwill than all the local competitors combined. This has been a result of Alis philosophy of fair dealings with everyone including suppliers, employees and clients.We believe that quality begins in-house when we decide to make a positive impact in the lives of all the different groups of people that will come in contact with our business. Along with this ideology, our focus on continuous innovation in products and procedures has made sure that we are always able to stay abreast of the competition OUR BRANDS BAREEZE With over three decades of commitment to quality, Bareeze is today, a recognized brand for quality products in the domestic and international markets. It is owned by sefam (Pvt. ) Ltd. a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of inovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusi ve Bareeze fashion fabrics. Each Design a MasterpieceTaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece. Excellence a Bareeze Hallmark The use of only the best materials and unflinching resolve not to compromise on quality, conjugated with the use of the best swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands There is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of experience with success has enabled us to extend our product range and provide our clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups. Bareeze is a trendsetter in the mainstream fashion industry CHINYERE Chinyere is a brand synonymous with sophistication & style. The Chinyere success story began in 1999 that has now evolved into the countrys most popular and accessible fashion brand.Chinyere garments are designed in-step with global fashions and in keeping with our tradition. Catering to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing Casual Wear Formal Wear Couture Mens Wear Sleep Wear Abayas Accessories Jewellery for the local and the international markets. MINNIE MINORS Minnie Minors is a specialty kids brand selling high-quality apparel and accessories for children under the Boys, Girls, Infants, Party Line, Toys n Tales and Accessories categories. Minnie Minors history begins in 1998, making it one of the oldest kids brand in its field.The appeal of the Minnie Minors is so high since its inception due to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages newborn to five. Sub Brands Today Minnie Minors brands include Minitoes and MOM2B. Minitoes Minitoes kids footwear is available in a range of sandals, booties, joggers, canvas casuals, long shoes. Each season Minitoes expands its extensive collection by adding new styles and collections. These change each season and some are only available in limited edition while others may be around for seasons to come.Check out whats new this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids will love the look, youll appreciate the supportive footbed and roomy construction and youll both flip for the super fun patterns. MOM2B Pregnant women want to feel pretty, attractive and comfortable in clothes that fit their style, their taste and their budget. Whether you are a pregnant woman or lady in plus size, MOM2B will allow you to discover the best clothes to wear during pregnancy whatever the size of your belly Heres an innovative range of apparel for expectant mothers. An irresistible ariety of styles that is trendy, traditional and sophisticated all at the same time fulfilling all of moms social and mood requirements. For her comfort Mom2B also offers customized accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natural support and lift to the tummy. . Minnie Minors Outlets Minnie Minors Outlets offers what our customers know and love about us unique quality and styleat all outlets. There are 59 Minnie Minors Outlet stores open at premier locations nationwide with the international corporate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started Home Expessions in 1999. A commitment. Home Expression ranges offer you the luxury of designed bed/ bath/table accessories. Our linen Range Is produced using the best quality cottons and polyester -cottons,dyed with speacil skill,to ensure color fastness. The 100% percale fabric used is among the finest in world . Bed linen range is combine with the distinctive embroidery designsand colors. Cotton range offers applique range which is of more luxury and parint range which is of daily use . The bed spreads are hand -made and the embellishmaent is Zardoziwork.This involves Working on pure velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy trunksand table accessories . Upcomming attraction for the coustomer is leather range which includes cushions ,rugs ,table accessories . Choosing the right kind of bedding means you are half way there to get good night sleep. you will find bed linen in a color and quality you love . KAYSERIA After bringing a revolution in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria Magic in print.Welcome to the unique world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special selection of pure s ilks and cottons in form of exclusive prints, complemented by beautiful and intricate embroideries and embellishments, to create a stunning array of fabrics, colour and designs. The designs crafted at Kayseria are trendy yet traditional, encompassing the richness of our ethnicity and culture. If you want to pamper yourself, indulge in someone you love, or just feel special, take yourself to nearest Kayseria store. Kayseria gives you real designer clothes at affordable prices.LEISURE CLUB Once upon a time, in a land of 180 million people, where locally made high quality, trendy clothing was not available, a compassionate and quality obsessed brand by the name of Leisure Club stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the values of compassion, quality, integrity, and ingenuity, Leisure embarked on its mission. After 14 years of unparalleled excellence, Leisure Club has evolved into Pakistans no. 1 family fashion destination, featuring 3 premium su b-brands Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for young adults, LC boutique offers elegant eastern wear for the entire family, and LC Kids gives cool clothing options for kids. MOM2B Heres an innovative range of apparel for expectant mothers. An irresistable variety of styles that are trendy, traditional and sophisticated all at the same time fulfilling all of moms social and mood requirements. For her comfort Mom2B also offers customised accessories like stretch lowers and a variety of stretch-to-comfort materials giving a natuaral support and lift to the tummy.Casual Wear Extra Support Accessories CAREER ARTICLE AND ADVICES Life at Sefam We are an Equal Opportunity Employer and provide employment to everyone regardless of their colour, race & gender. We believe our employees as our greatest asset and do not compromise on the potential and standard of our workforce. Our Philosophy Continuous Learning Maintain High Standards Creativity and Innova tive We are growing continuously and ensure our employees to share our growth with us and generate new quality standards for our competitors to reach. What we look forWhile hiring, we look for dedicated and enthusiastic individuals who are creative and are ready to take initiative. What make our company the best employer is the healthy environment which we provide by allowing the staff to experiment and touch the new horizons. Career Development Continuous development is our philosophy and we believe that every employee needs some kind of training or guidance to perform better. For this purpose we arrange annual and bi annual training programs in order to groom our work force. We also sponsor small courses for employees learning. How to ApplyTo apply follow the steps given below Look for the opportunity of your interest in the current vacancy List by clicking Current Openings Tab. Click Details to view the job description. Click Apply for the application Form. If you dont see an opp ortunity of your interest, click on the Apply Online Tab. Fill the Online Form and after completing it click Submit Hardwork Has No Substitute But It Should Be Focused And Followed By Tolerance, Forbearance And Fortitude, Highlights Ms. Neegam Qayyum, Executive HR, Sefam (Pvt) Ltd. Q. 1. What makes your company an attractive employer for the job seekers? Ms.Neegam QayyumDespite of the fact that the current market situation for employment is not very favorable, even in such conditions, Sefam (Pvt) Ltd continuous to grow and hire new staff. Sefam (Pvt) Ltd is a growing organization which has one of the largest retail chain networks nationwide. We have a diversified workforce working at all levels. We experience low turnover rate and the best thing is the location of our head office which is in the centre of Lahore and proves to be convenient for the employees. Q. 2. What is your strategy on work-life balance and how do you achieve this balance yourself? Ms.Neegam QayyumSefam provides a very comfortable environment which helps our employees to balance their personal and professional life. Facilities like leaves, short leaves and time policy helps us to manage our work-life balance. We have relaxed and helpful environment which keeps employees motivated and enables them to manage their regular activities. In my views, the best way of achieving balance between professional and personal life is to prioritize the tasks according to their importance in our lives. Just set up your priorities and I am sure that there are very less chances of being left behind. Q. 3.Do you believe that Pakistani universities are creating an effective talent pool and what is your companys strategy to attract the best talent in Pakistan? Ms. Neegam QayyumWe can not say that our universities are not producing talents but there is lot more which needs to be done. Most of the graduates, after passing out of the universities, are not aware of their own skills and abilities due to which the can didates get confused in choosing an appropriate career. The lack of exposure of practical life which creates a greater challenge to find a job in such a competitive environment is another area to be taken good care of.The institutions need to bring out the confidence and help the graduates identity their skills and talent. They should be given the appropriate exposure of the market which will set them out to find an appropriate career. Career Counseling should be provided to all students on individual basis. Q. 4. Due to rough economic situation and soaring price rise, how does your company deal with keeping itself cost effective and attractive for job seekers? Ms. Neegam QayyumThe economic situation has been very rough from the last couple of years and has affected every enterprise.However, even in such conditions Sefam has never stopped hiring and hasnt gone for any sort of layoffs as yet. Sefams continuous growth has kept the spirits high. Sefam does not compromise on quality of our staff and products. We are working on more effective recruitment ways to keep our hiring costs low and retain our valuable employees. Q. 5. What are, in your views, the basic principles of success in a professional life? Ms. Neegam QayyumI believe in Work , Work and Work as said by our Quaid. Hard work has no substitute but it should be focused and followed by tolerance, forbearance and fortitude. Be open to learn new lessons, even if they contradict the lessons you learned yesterday -Ellen De Generes Q. 6. How would you rate the success and importance ofonline recruitmentfirms such as ROZEE. PK? Ms. Neegam QayyumOnline recruitment firms have made recruitment a lot easier, reliable and cost effective. However, it still needs to flourish and create maximum awareness in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most reliable one. ROZEE. PK has definitely made a mark in Pakistani job market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. Have you tried any recruitment tools provided by ROZEE. PK e. g. Job Fairs/Job Postings/CV Search? Ms. Neegam QayyumWe have been using various tools provided by ROZEE. PK and have also participated in their different Job Fairs. It has been very useful and effective in certain areas. It not only provides us with a good pool of candidates but also markets our companys actual name in the market (We are known by the name of Bareeze which is one of our famous brands). ROZEE.PK has always been helpful to make a pool of candidates which makes it easy to select best out of them Q. 8. What is the scope of Human Resource Management in Pakistan? Ms. Neegam QayyumAs far as my limited experience is concerned, I believe that human resource is the humane part of organization. It is the only department which is sensitive to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The future of HR is bright along with a tough competition among candidates. Q. 9. Tell us about your educational life?Ms. Neegam QayyumI earned my bachelors degree from Kinnard College in sciences and started working with The City School. Later on I realized that I need to develop myself and the career which suited my skills and abilities was, as me and my Mentor came up with , was HRM. After completing my Masters Degree in HRM from Punjab University, I worked wih Strategic Systems International for some time and later joined Sefam (Pvt) Ltd. I focused on creating and bringing new ideas to life. I have been lucky enough that Sefam provided me the opportunity to start things from scratch enabling me to learn the practical ways of the field.I have been an average student and always worked on expressing things in my own definitions rather than learning by rote. I always used to re ad, understand, and express in my own words. Even in examinations I hardly used extra sheets. My focus has always been on practical part of the studies. Q. 10. What is your formula of success in life? Ms. Neegam QayyumI dont believe there can be a formula for success but what has always worked for me is prioritizing things both, personal and professional, followed by hardwork, persistence and the utmost important blessings, of Almighty Allah.Q. 11. What are the biggest turn-offs in an interview of a job applicant? Ms. Neegam QayyumThe biggest turn-offs of a job applicant as I have experience are The candidates who are not sure of the area they want to work in Candidates who ask the salary package first rather than position and job description. Candidates who are not confident in their mother language and to overcome their deficiency they keep on speaking incorrect English language. Q. 12. What do you look for in a candidate during a hiring interview session? Name 4 key things? Ms .Neegam QayyumThe key factors I look for in a candidate are Loyalty factor Optimistic approach towards career Relevant qualification and experience for passion to contribute Q. 13. Any good advice you want to give for the job seekers who want to enter and/ or prosper in the professional field? Ms. Neegam QayyumI would rather suggest that job seekers should be aware of their inborn talent and creative skills before entering the Field and find a job matching their interest and set of skills. So that when they enter the practical life they sharpen up their skills rather than getting confused about their own abilities.